Comments on: Playing Dressup: Your Nominations for Best Rebranding Effort?

By: Buildergeek

Buildergeek — Mon, 15 Dec 2008 22:53:22 +0000

I would have to say the Mosaic wins this hands down. Instead of having two empty* towers named Mosaic now we have one empty tower named Mosaic and one empty tower named Montage! Viva la difference!

*Before anyone screams, I meant they’re empty of owners, not renters.

By: Marske

Marske — Fri, 12 Dec 2008 03:05:27 +0000

I’d say the Savoy Custom Homes to Moore Luxury Homes fiasco. After sinking his last ship, he is out there looking to do it again, this time with another partner who he has managed to con in to helping him since he can’t get a state license nor does he have any credit.

By: josh

josh — Wed, 10 Dec 2008 06:05:19 +0000

My nomination for best rebranding would have to be Downtown Houston. Houston has really try to make downtown a more livable destination with Discovery Green Park, Houston Pavillion, and the new Park Place highrise. Downtown still has a long way to go to have a life beyond the Monday to Friday 9-5 thing, but it’s getting there.

By: marmer

marmer — Wed, 10 Dec 2008 05:43:55 +0000

I’d have to go with the Warwick-to-Zaza transformation. Six plus months to make old and stodgy young and hip. How hip? One of their courtesy cars is a faux black-n-white Highway Patrol car.

By: Larissa Lindsay

Larissa Lindsay — Wed, 10 Dec 2008 02:38:22 +0000

I think the retrofitting of the old Sterling Bank building on the Gulf Freeway will be a nice way to keep the iconic stair-stepped design of the building while modernizing and “greening” the building. Maybe it should perhaps be a next year nomination since it is just now getting underway?

http://www.pphouston.org/image.....123719.jpg