Today was opening day for the third-ever Joe V’s Smart Shop, H-E-B’s growing chain of low-cost supermarkets. How low-cost are we talking? Well, put it this way: Checkers at the store won’t even touch your money. That’s right: You’ll be sliding it into a Wincor Nixdorf iCash register yourself — it sucks up your bills and coins and spits back change. And for a good number of the groceries you buy, you’ll be unpacking the items yourself too, directly from the boxes they were shipped in — just like you would at a big-box warehouse store. In the 51,000-sq.-ft. space carved out of a former Kmart at 12009 Northwest Fwy., on the west side of Hwy. 290 at 43rd St., the boxes and pallets are the displays:
No, not a lot of variety here, but Joe V’s plans to make up for it . . . in volume. The store carries only 6,500 of the area’s “most popular” grocery items, according to H-E-B — that’s fewer even than were planned for the prototype on Antoine that opened last year, and one-fifth the number available at a typical market.
- Previously on Swamplot: North by Northwest: Cranking Out Joe V’s Smart Shops Numbers 4 and 3, Joe V’s Smart Shop on Antoine: H-E-B’s Prototype Big Box Grocery Store
Photos: Candace Garcia