“Now we know why we seem to have hit peak mattress along Westheimer,” declares Christopher Andrews, after producing and walking through a series of maps intended to shed light on where in the Houston area and why Mattress Firm has opened 92 separate showrooms, and is working on another 19 for the lower-priced “competitor” the same company operates, Mattress Pro. The highlights from his analysis are the 2 maps excerpted here, showing (at top) the correlation between areas with lots of apartments (dark green) and the stores (red for Mattress Firm, blue for the usually outside-the-Loop Mattress Pro); and (above) a Learning from Las Vegas-style diagram of Houston’s very own Mattress Corridor.
Houston may be the sleepy chain store’s hometown, but it’s not the only beneficiary of all that new retail padding; in the 14 weeks ending February 3rd alone, Mattress Firm opened or acquired 118 new U.S. stores.
- Mattress Manifest Destiny in Houston: Mattress Firm and Mattress Pro [Not of It]
- Previously on Swamplot: Now It’s 2 Mattress Stores Moving in Right Next To Each Other at the Corner of Westheimer and Montrose; What’s Arriving Now at the Sleepy Corner of Westheimer and Montrose; Sorry, No Mattress Store Can Sneak into Highland Village Without Somebody Noticing
Maps: Christopher Andrews