The undisclosed location of the planned Fluff Bake Bar retail location and bar is somewhere in Midtown, owner Rebecca Masson tells Swamplot. But there’s a bit of fundraising to do before the former Top Chef Just Desserts contestant can sign the lease she’s been getting ready for the space. The self-described “Sugar Hooker” currently operates her wholesale dessert business out of space she shares with 5 other businesses in the Kraftsmen Cafe kitchen at 611 W. 22nd St. in the Heights, selling fluffernutters, cake-in-cup cupcakes, and macaroons to retailers such as Revival Market, Double Trouble, Southside Espresso, and Inversion Coffee House. But if her just-launched Kickstarter campaign bears fruit . . . er, compote, she’ll move all operations to the new space. In addition to desserts, Masson is hoping to serve beer and wine at her “proper dessert bar.” She’s hoping to bring in $50,000 in crowdfunded donations within a month.
- Fluff Bake Bar: A Toast to Just Desserts [Kickstarter]
- Sweet! You Found Us! [Fluff Bake Bar]
- Rebecca Masson [Top Chef Just Desserts]
Photo of Kraftsmen Cafe: Soo Kim