“Houston’s first Smashburger is going into an unnamed strip center at the intersection of Main Street and Kirby Drive, right beside Reliant Center,” reports Globe St.‘s Connie Gore:
[Ryan McMonagle, Smashburger’s CFO] tells GlobeSt.com that Dallas/Fort Worth and Houston each will start with two “grade A-plus locations” this year and reach eight to 10 before 2009 ends, putting the new chain on “a clear path to 30 over the next three-year period” in each city.
What’s a Smashburger?
Jason Sheehan of the Houston Press‘s sister publication Denver Westword says it’s a burger joint where
the burgers are truly smashed — thrown and mashed onto the flat-top grill with a press that I at first thought was for show, then realized played an important role. When a half-pound of ground, nicely fatty Angus beef is whacked onto the hot steel, it produces a flood of meat juice that caramelizes instantly into a crispy halo of blood and fat around the edge of the burger. It’s like meat candy, the delicacy you lose when a burger is cooked on a slotted grill — the traditional cooking surface for burgers smashed by hand.
- Smashburger Makes Texas Next Stop for Expansion (PDF) [Globe St.]
- Cow Town [Westword]
- Smashburger, 7811 Main [HAIF]
- Real Estate [Smashburger]