The renderings in Edge Realty’s marketing material for the mixed-use office and retail redevelopment planned for the area around Fairview and Mason streets now include signage for another outpost each of New York-based Shake Shack and Alabama-based Steel City Pops. The eccentric popsicle shop is shown inhabiting that freestanding dessert island planned in the parking lot east of Max’s Wine Dive; Shack Shack is depicted in a corner unit in the multi-story building planned across Mason St., next to the empty former site of Meteor Lounge (and catty-corner across Fairview from Meteor’s current crumbly resting place). A reader tells Swamplot that Shake Shack was also mentioned as a future Fairview District tenant at last week’s meeting of the East Montrose Civic Association, though possibly placed in a different spot in the development.
Also showing up in the latest images is Houston-based yoga and bike-in-place fitness outlet Revolution Studio; other names dropped on the flier include Austin-based barber shop Finley’s, California-based and -flavored fast-casual restaurant lemonade, haberdashery chain Goorin Bro.’s, shoe-polish-brand-turned-upscale-watch-retailer Shinola, and — down on the Genesee St. corner — enthusiastic burger joint Eureka!: