Capital-R Realtor Jessica Arnett brought a price-reduced 4-bedroom house in Spring into the national spotlight this week by dressing up in a panda suit throughout the property’s listing photos. While there’s more than one way to panda to potential buyers, this particular tactic has been tried before: Arnett reportedly says the idea came from a British home listing from last month, in which the seller did roughly the same thing.
Arnett has already received calls from other real estate agents asking where to obtain a panda suit. But the stunt itself may be endangered — the British seller has already reversed course on bearing it all, and the photos in his listing have been replaced with more standard fare. And Arnett readily admits that this kind of marketing likely doesn’t have much room to grow and multiply — while the Houston Chronicle reported earlier this week that she was open to the possibility of using the suit a sparing once or twice a year, her tone had changed by the time she spoke to Realtor.com’s Judy Dutton:
I don’t think there are a lot of sellers out there that will want me to do [this]. And I wouldn’t do it again, either, because if it gets overused it would be stupid.
Will the panda suit move thrive around the sometimes-gimmicky Houston real estate scene, or is this a once-per-market kind of stunt? Will the specter of other-animalian cosplay rear its polyester head? In the meanwhile, this panda will guide you through the Spring property, located just southwest of I-45 and the northern Grand Parkway:
- How a Panda Suit Can Help Sell a Home [Realtor.com]
- Does Novelty and Entertainment Help Market Real Estate? [Photography For Real Estate]
- Unique home listing includes person in a panda suit in every picture [Houston Chronicle]
- 22427 High Point Pines Dr. [HAR]
- Britain’s weirdest house advert – can you spot what’s unusual about it? [Mirror]
- Previously on Swamplot: Kung Fu Flipping: How To Panda to Homebuyers