02/06/17 10:00am

TAKING ON THE ‘HOUSTON, WE HAVE A PROBLEM’ PROBLEM Ugh, Houston Twitter feedWhat can a little minor public shaming do in the face of a groundswell of clichéd space-themed Houston references from reporters and observers around the world (and the occasional newscaster from within)? Just in time to chronicle and reflect a seeming barrage of “Gee, no one’s ever repeated this before” references to Houston — as it emerged in the national spotlight in advance of yesterday’s Super Bowl — a Twitter account going by the handle Ugh Houston, created last month, set about to highlight, ridicule, and otherwise express disappointment toward any and all variations on the theme of  “Houston, we have a problem.” (The betting circuits even had 5-to-2 odds on whether the tagline, an alteration of the original quotation popularized by the 1995 movie about the Apollo 13 mission, would make an appearance in the Super Bowl broadcast, though ultimately, it appears, it didn’t. and it did.) Other phrases targeted by the account include references to landing eagles and launching anything without an actual rocket engine. Here’s the big question, then, waged in harrumph-y asides, worldwide: Should or shouldn’t Houston embrace its popular association with extreme difficulty? Image: Ugh Houston Twitter account