3 Comment

• ZAW December 2, 2013 at 9:30 am

  I am saddened, but not surprised, that Viva Cinema had to close. The big theaters, AMC and Edwards, already show first-run movies dubbed into Spanish. We never really needed a theater just for that. Like the rest of the Plaz Americas Mall, they undershot their audience. There is a definite need in Houston for something like San Antonio’s Historic Market Square – an upscale, Latin themed shopping center with wide appeal. But Boxer instead chose to make it lower-scale – a market that’s already saturated here in Houston, and especially saturated in the greater Sharpstown area.
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  The Museum of Fine Arts Houston has a Latin American film series. That could have been hosted by Viva Cinema, a better experience than seeing the films in the Brown Auditorium in the basement of the MFAH. It could have been a joint venture. Maybe someday such a thing could have expanded to a permanent MFAH branch – Houston’s answer to the Museum of Latin American Arts in Los Angeles. But alas, if you talk to the people at Boxer about it (and I have), they’ve made the conscious decision not to pursue this sort of thing. *sigh*.
• Jesse December 2, 2013 at 10:38 am

  The t-shirt idea looks similar to an idea I proposed on Day 75 of my 100 Day blog 100[D]Ways Houston back on Sept. 8th. http://100wayshouston.tumblr.com/post/60683188587/75-city-brand-t-shirts
• Uh-Buh-Bye December 2, 2013 at 1:16 pm

  Adios, Viva Cinemas. *snicker*