THE WOODLANDS AT SOUTH BY SOUTHWEST THIS YEAR: ONE DAY ONLY The Woodlands is doubling the spending but seventhing the duration for its upcoming tour stop at Austin’s South by Southwest, reports the Chronicle’s John S. Marshall. “The Woodlands on the Road” will take place in the afternoon on March 15 and feature “live music, food & refreshments, yard games, art demonstrations,” plus a chance to win prizes including a trip to The Woodlands at an “expanded booth with a prime location” in Brush Square, a downtown park. The township announced earlier this week that 4 local sponsor organizations had stepped up to match the $35,000 the township had already budgeted for its sophomore showing on the seventh day of the festival. Last year, The Woodlands’ debut inside the Austin Convention Center also had an outdoorsy bent: the 2-man booth featured a pair of bicycles hooked up to teevees that screened a simulated ride along the town’s bike paths as guests pedaled. [Houston Chronicle; event listing] Photo of Brush Square during 2008 South by Southwest: George Kelly [license]