HOW A 6-BILLBOARD COURTSHIP CAMPAIGN AIMS TO LURE LEBRON JAMES TO HOUSTON “A lot of times, players recruit players,” Rockets fan Greg Andrews tells the Chronicle’s Maggie Gordon, “Teams recruit players. And now, what I’d like to see is fans recruit players.” That’s what the 36-year-old oil-and-gas equipment executive hopes to do with the set of 6 billboards he installed along Houston roads last week. His pitch focuses on Houston’s spirit: “we’re a very hospitable, nice environment,” he says — a potential draw for the 3-time MVP as he enters his mid-30s: “Family matters. It matters in Houston, and it matters to LeBron.” Since the Cavs player isn’t likely to be driving the Houston freeways anytime soon though, Andrews hopes the signs will first inspire other fans to echo his plea (elaborated on his website) in videos shared online and hashtagged #htownthecrown. “My ultimate goal,” says Andrews “is to have J.J. Watt, Jose Altuve, Travis Scott, those Houston celebrities do ‘Hey LeBron’ video” The billboards will stay up for 3 weeks, past the July 1 deadline for LeBron to forgo the rest of his $35.7 million contract with Cleveland and opt into free agency. [Houston Chronicle ($)] Photo: Kyle Hagerty