COMMENT OF THE DAY: THE SOUND OF LIQUOR SALES “There’s been much incidental info over 50 yrs or so (and specific studies since the 80’s) showing that increasing noise in drinking establishments predicts higher rates of consumption. I’m sure that’s in every every bar-owner’s bag of tricks now. In fact, there’s a point in the evening when the lights are perceptably dimmed and the background music gets louder.” [movocelot, commenting on How Does a Nice Meal at Discovery Green Sound?]