High-school Spanish teacher-turned-interior-decorator Paloma Contreras, who with her husband moved from a carefully tended suburban home to a Montrose townhouse last summer, is selling a number of furniture pieces that aren’t making the cut in the new digs, including the alphabetically labeled items in the top photo above (and, in the other view, the very ottoman beneath her).
As a Houston design blogger of long standing, however, Contreras has a few advantages other would-be furnishings-hawkers might not. For example, the items she’s showing off in the “Huge Blog Sale!” announcement she posted earlier today were photographed in situ in Contreras’s previous home by NYC-based photographer Lesley Unruh for a designer home tour on One Kings Lane last year (where many of them were also included in her “tastemaker tag sale”). Also, there’ll be no Craigslist-y or consignment hassle for Contreras, whose La Dolce Vita website has plenty of local followers: “All pieces will be sold to first person to email me . . . with the item name and your confirmation to purchase. From that time, the interested party will have 1 hour to send payment in full via Venmo.” Oh, and no delivery issues either: “All items are for local Houston pick up only. Pick up will be this Saturday, June 10th. Time, address, and other details will be disclosed to buyer via email.”
Photos: Lesley Unruh
Capital-R Realtor Jessica Arnett brought a price-reduced 4-bedroom house in Spring into the national spotlight this week by dressing up in a panda suit throughout the property’s listing photos. While there’s more than one way to panda to potential buyers, this particular tactic has been tried before: Arnett reportedly says the idea came from a British home listing from last month, in which the seller did roughly the same thing.
Arnett has already received calls from other real estate agents asking where to obtain a panda suit. But the stunt itself may be endangered — the British seller has already reversed course on bearing it all, and the photos in his listing have been replaced with more standard fare. And Arnett readily admits that this kind of marketing likely doesn’t have much room to grow and multiply — while the Houston Chronicle reported earlier this week that she was open to the possibility of using the suit a sparing once or twice a year, her tone had changed by the time she spoke to Realtor.com’s Judy Dutton:
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Endangered Salespitch in Spring
COMMENT OF THE DAY: THE HOT NEW SALES DEVICE THAT WILL HELP YOU SELL HIGHER AND FASTER “I notice that the 2nd listing is for $1,000 MORE than the original listing. When I put my home up for sale, I’m definitely putting one of those in my bath!” [Dave, commenting on Relief in Alief: The Condo Hard Sell Gets Results]
COMMENT OF THE DAY: THE SOUND OF LIQUOR SALES “There’s been much incidental info over 50 yrs or so (and specific studies since the 80’s) showing that increasing noise in drinking establishments predicts higher rates of consumption. I’m sure that’s in every every bar-owner’s bag of tricks now. In fact, there’s a point in the evening when the lights are perceptably dimmed and the background music gets louder.” [movocelot, commenting on How Does a Nice Meal at Discovery Green Sound?]
There’s more to the story of the Lakewood Church pastor’s amazing house flip: How were Joel and Victoria Osteen able to unload their townhouse in order to buy that house they made so much money on?
Readers of Joel Osteen’s previous book — Your Best Life Now: 7 Steps to Living at Your Full Potential — already know the answer. From page 265:
Victoria and I had been married a few years when we decided that we wanted to sell our townhome and buy a house. We put the townhome on the market for six or eight months, but we never had a serious offer. Hardly anybody looked at it, even though we were praying regularly, asking God to help us sell it.
We really wanted the other house, but we couldn’t afford it until we sold our townhome. Finally, we decided to do more than pray. We needed to sow a special seed in faith, believing for that townhome to sell.
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