RE-PEARING THE PEARLAND BRAND The Pearland Convention and Visitor’s Bureau is now selling sponsorships for the 4-ft.-tall decorated fiberglass pears it plans to place around the city to generate enthusiasm from tourists and boost the organization’s branding efforts. Executive director Kim Sinistore tells Amy Bishop that the group “would like to bring pears back to Pearland in the landscaping.” The Pearland city government’s account of the area’s history, however, largely glosses over the importance of pears, instead playing up the historic importance of figs to the region (particularly after the settlement’s  near-destruction by the 1900 Galveston hurricane, and second near-destruction by the storm of 1915). A donation of $4000 gets your name and logo onto a plaque by the themed pear of your choice (on a first-come-first-serve basis), along with other perks; sponsors can also go in on a pear with a friend and split the price. [Houston Public Media, City of Pearland] Photo of Shadow Creek Ranch Nature Trail, one of 5 planned pear deployment zones: City of Pearland