01/22/14 1:00pm

Proposed Heights at Park Row Apartments, 114020 Katy Fwy., Central Park, Energy Corridor, HoustonHey, it worked for the River Oaks Cleaners and CityCentre! The latest, perhaps only half-unwitting entry into the ongoing Houston name-sprawl competition is “Heights at Park Row,” an apartment complex announced yesterday by an Atlanta developer but apparently already under construction in advance of an announced October opening date. The 342-unit rental compound, a mere 14 freeway miles west of the similarly named Houston neighborhood not known (yet) for its apartments, will hang back a tad from the southern freeway exposure of Wolff Companies’ this-and-that-use Central Park development, wedged ’twixt I-10 and a planned the recent extension of the Terry Hershey Park Bike Trail.

Central Park will, in fact, be entirely central to its own location, along Houston’s central concrete ribbon but only a little east of Hwy. 6:

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Name Creep