04/09/09 11:14am

PUTTING STOCK IN THE SPREAD Pulte Homes announced yesterday it will swallow up Dallas-based Centex for $1.3 billion in devalued stock. The new Pulte Homes, based in Michigan, will be the country’s largest homebuilder — with twice the revenue of its nearest competitor. Together, the two combined sprawling companies are building in 31 separate Houston-area developments, but only 3 of them are inside Beltway 8. All but 4 of the rest lie beyond Highway 6. [Houston Business Journal]

05/02/08 2:15pm

Tattoo Ad for Pulte Homes in Willowbrook in Houston Press

Media-specific marketing helps bring everybody together! Just wait until the buyers of new Pulte homes in Willowbrook lured by this uh, interesting ad in this week’s Houston Press move in next door to folks attracted to the neighborhood by some very different marketing.

Tattoo fans: Watch the video below and meet your new neighbors!