The Double-Branded Hotel Highrise on the Way to the East Side of the West Loop

The rendering at top of a new West-Loop-fronting hotel shows 2 different signs adoring its upper facade: one for Holiday Inn Express, the other for Staybridge Suites. Both brands will be housed under one roof in the planned 14-story building that’s due to crop up between Public Storage and the Stages Stores corporate office building north of Westheimer and east of the West Loop. On the second floor, you can see the pool deck that’s planned. No word yet on how that outdoor area or the building’s 319 rooms will be divvied up between the 2 brands, or if there will be any distinction at all.

InterContinental Hotels Group is the corporate overlord behind both Staybridge and Holiday Inn. Its logo makes a sly appearance on one of the flags in the rendering.

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