“All of you are completely missing the forest for the trees.
What we have witnessed in the last week is one of the most brilliant marketing campaigns in the U.S.
A restaurant chain that is pretty much concentrated in one corner of the U.S. has obtain national notoriety.
Chik-fil-a the company already has and will continue to have a non-discrimination policy in regards to sexual orientation (i.e. they don’t discriminate against homosexuality). The president of the company being interviewed and making the statements that started all this was a calculated move.
Chik-fil-a knew there would be a backlash and big support along with controversy.
For all those anti-chik-fil-a posts in the social media, Chik-fil-a thanks you.
Any publicity is good publicity. Because of these events (which the majority will forget in a couple of months), the name chik-fil-a will stick in a vast new audience that never heard of the chain. And all this will little marketing dollars spent. This is playing right into Chik-fil-a’s planned expansion across the U.S.
Again, Chik-fil-a thanks all hate filled posts in the social media world. You just helped get it’s name out while knowing the masses won’t remember the controversy.” [kjb434, commenting on Headlines: Finding Ribs at Park Memorial; More Business for Chick-fil-A]