Bubba, the cockroach enshrined in an enormous neon sign for Holder’s Pest Control, which stood guard for years along Westpark next to the Southwest Freeway, will not return to the Houston skyline, the company reports. The 8-ft.-by-16-ft. sign was taken down in 2004, after Holder’s relocated. But after almost 8 years of residence in a company warehouse, the sign was “cut up and hauled off for recycling” earlier this year, reports Travis Alford. That menacing, old-fashioned cockroach is no longer a part of the brand identity of the company now known as Holder’s Pest Solutions, and it won’t be coming back. Holder’s just-unveiled new logo instead features a gentle curve at its top that references instead a much more modern feature of Houston: the Astrodome. [Houston Chronicle] Photo: Holder’s Pest Control
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