UNBAKING A LONELY STRIP CENTER SPOT 
Saddled with a “terrible” location — a lonely strip center on Barker Cypress Rd., halfway between Katy and Cypress, year-old Ranch Bakery is taking to Kickstarter to raise funds to — break its lease? No — start up a food truck, explains owner John Homrighausen. It’ll be a souped-up delivery truck with “a giant pair of longhorns for the front & a horn that plays ‘The Eyes Of Texas,'” he promises. The spot at 5431 Barker Cypress is good for his catering company, Homrighausen explains, “but an unfortunate one for a retail store.” He hopes to lure fans of kolaches and Big John’s King Kong Ding Dongs to donate a total of $19,965 towards the effort by the end of the month. [Kickstarter, via Eater Houston] Photo: Ranch Bakery
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What was John thinking when HE choose this location. Demographics DID NOT /WILL NOT support his business.When he can,John NEEDS to NOT renew his lease and MOVE to a location with MORE traffic,homes and supporting businesses.And hire a marketing consultant.Good Luck.
Longhorns and plays the fight song? He’ll have go to Kickstarter again to raise funds for legal fees when UT inevitably sues him.
Who would buy kolaches from a truck that plays “I’ve Been Working On The Railroad”?
“The Eyes of Texas” isn’t the school’s to own, nor is the fact that some cattle have long horns. UT gets to keep a logo and color, and I think maybe “Gig ’em,” but not everything that’s identifiable with the state.