The finishing touches have been applied to the first Houston-area outpost of Urban Bricks Pizza Co., in time for the location’s end-of-January grand opening. The Boerne-based pizza place has squeezed in next to Zesty Cleaners and James Avery in the newest piece of the growing strip center puzzle known as the Shops at Bella Terra, itself sandwiched between the Lakes of Bella Terra and Parkway Lakes subdivisions south of the EZ TAG-only intersection of Westpark Tollway and the Grand Parkway. The most recent add-on to the center is near the bottom left corner in the detention-pond-spangled siteplan below:

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Urban Bricks is part of a slew of fast-casual chains vying for a slice of the increasingly crowded personalized personal-pan pizza market (though those overwhelmed by choice can select from multiple pre-configured options, instead of navigating the build-your-own route). The company joins other recent Houston pizza new- and soon-comers MOD, Blaze, Pie Five, Persona, MiDiCi, 1000 Degrees, Malawi, Pizaro, and Cane Rosso, among others; a second Grand Pkwy. location (this one near I-10) is already planned for next quarter.

• Previously on Swamplot: Last of Ninfa’s Underground Territory Ceded To Pizza, as Empanada Plans Unfold Nearby; Cane Rosso’s Heights Spot Opening Today Right After Niko Niko’s Spring Branch Branch; Utah’s Malawi’s Pizza To Plant Fake Tree Next to Double Mattress Firm in Sienna Plantation

Images: Brian Walz (photo), Dyad Construction (Shops at Bella Terra)