Were you kinda liking that new billboard installed on the second story of the building at 312 Main St. — the one that posed serious, possibly life-changing questions to passengers exiting the Preston St. light-rail station? Well, you’ve got less than 10 days to enjoy it, depending on long fast used-car-dealer Texas Direct Auto wants to take to comply with a city citation posted to the building yesterday — unless it can get those pesky inspectors to back off.
A notation on the red tag declares that the facade-smothering sign is in violation of the city’s sign code — namely that it was not erected in connection with a “business purpose”: “A business purpose shall not include any property, building, or structure erected or used for the primary purpose of securing a permit to erect a sign,” the note reads. (That echoes a portion of the definition in section 4602, in case you’re following along at home with regulations in hand.) Here’s a snapshot of the documents stuck to the building’s ground floor, as submitted to the Twitterverse by Houston Chronicle writer Evan Mintz, whose employer last week declared in an editorial that the sign should be illegal:
But Texas Direct Auto appears already to have been working on that “business purpose” the inspector was complaining about. Last week’s Chronicle editorial indicates that the company had some sort of application pending with the city to open an 80-sq.-ft. office in the building.
- No sign of progress [Houston Chronicle]
- Previously on Swamplot: Down on Main St., Where an Auto Billboard Has Moved In Next to the Home of Easy Credit