Friday, July 17, 2009

Comment of the Day: Freeway Traffic Backups Bring the Customers

   

“I visited the store the first weekend it was open, and overheard the general manager talking about how much more foot traffic the store is getting. He stated the obvious, which I’m surprised no one has commented on yet–think of the hundreds of thousands of people who are stuck in traffic every day on the elevated portion of 59 across from the store. The store’s sign is eye-level to those commuters (whereas it’s actually harder to see the stores on ground level), and you gotta think at least some of them are going to be interested in the store’s wares. Compare that to a low-profile location on Portwest that probably gets 1/10000th the traffic of 59. This is a rare case where being on the second floor of a strip center actually helps a company in Houston.” [Triprotic, commenting on The Finest Strip-Center Recital Hall in Houston]

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