COMMENT OF THE DAY: HOW 2-SYLLABLE NEIGHBORHOOD NICKNAMES ARE BORN 
“I’m with WR: who are these supposed ‘Houston residents’ who call it ADLA? I’ll bet those ‘residents’ are people who got here 6 months ago (and/or are the writer and his buddy). As far as the headline question: I think it may be too early for us to claim ‘World’s Best Super Bowl Host City‘ — or as a Houston resident, I call it WBSBHC, which rolls off the tongue.” [Wolf Brand Chili, commenting on Houston Rents Slide; Post-Flood Calls for Action] Photo of redone George R. Brown Convention Center on Avenida de las Americas: Bob Russell
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The only people who called it AdlA were people involved in Downtown planning, who are the only people who ever thought about that street in its sad former state.
The folks in my office working on this project call it that. For clarification, they pronounce it as four letters, not as a word.