The photo at top shows Cypress Ace Hardware attempting to label its most obscure class of goods, the odds and ends customers know they want but struggle to put a name on. Turns out they’re actually top sellers at the 11655 Jones Rd. store: “We have so many people that walk in with a random part in their hand,” co-owner Susan Murff tells the Chronicle’s Rebecca Hennes. Their question: “Do you carry these doohickies?“
Installed about 8 months ago, the DOOHICKIES lettering matches signs that aren’t visible in the photos but run horizontally to the left and right of what’s pictured, advertising the rest of the store’s offerings: tools, paint, electrical items, plumbing supplies, a fudge bar, and an on-site post office. (There’s also an “indoor grilling center where customers can schedule a time to cook their favorite meat on a grill they are interested in buying,” reports Hennes.) As for what corporate’s got to say, each Ace store is individually owned, so local management gets some editorial power over its own décor.
- Texas hardware store sells ‘doohickies’ and people can’t get enough [Houston Chronicle]