The lights have been changed again in the vacant office building at the center of Midway’s newly renamed East River site on Buffalo Bayou in the Fifth Ward. The 12-story former Building 3 on the KBR campus the development firm bought last year has progressed from referencing Amazon minus a couple of vowels to spelling out our city’s well-accomplished hometown baseball team minus its initial A. The view above was captured by a Swamplot reader from Clinton Dr. last night

The AMZN lettering lives on, though, at the end of a promo video Midway produced to rep Houston — and its mostly vacant 150-acre former industrial site:

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Also in the video: a brief glimpse of the building spelling out its earlier HTX mantra.

Here’s a slightly different version of the video, Amazon-free but equally millenial-rich:

Photo: Sean Cuevas. Videos: Midway Companies

10/24/17 4:00pm

3 Comment

  • LOL, I am sure the quick changeover will be noticed by the Amazon HQ2 selection team.
    Houston just lost any chance they had (not that they really had any).

  • Even if Houston ever had a chance, I have a feeling our beloved local glorified-community-college-on-Cullen would find a way to snatch defeat from the jaws of victory.

  • AMZN = Amazon’s stock symbol. We have a better chance at winning World Series so wise choice by the building owners…