The lights have been changed again in the vacant office building at the center of Midway’s newly renamed East River site on Buffalo Bayou in the Fifth Ward. The 12-story former Building 3 on the KBR campus the development firm bought last year has progressed from referencing Amazon minus a couple of vowels to spelling out our city’s well-accomplished hometown baseball team minus its initial A. The view above was captured by a Swamplot reader from Clinton Dr. last night
The AMZN lettering lives on, though, at the end of a promo video Midway produced to rep Houston — and its mostly vacant 150-acre former industrial site:
Also in the video: a brief glimpse of the building spelling out its earlier HTX mantra.
Here’s a slightly different version of the video, Amazon-free but equally millenial-rich:
- Previously on Swamplot: The Fifth Ward Building with Amazon’s Wall Street Name and Jeff Bezos’s Fast-Action Concept in Lights; A Sign of Amazon Interest in Houston’s ‘East River’; CityCentre Developer Midway Makes a Move on That 136-Acre Former KBR Site Along Buffalo Bayou in the Fifth Ward
Photo: Sean Cuevas. Videos: Midway Companies