H-E-B is testing a new no-frills warehouse-style grocery concept with a new store set to open early next month at 12035 Antoine, about a mile and a half north of the Beltway at the corner of Veterans Memorial. The prototype Joe V’s Smart Shop will be nearly twice the size of the typical H-E-B Pantry, reports the Chronicle‘s David Kaplan:
Smaller than a full-size H-E-B, Joe V’s will carry about 9,000 items, compared with a traditional supermarket, which has about 37,000.
Joe V’s might have five ketchups, while a full-size H-E-B would have 25, [Houston VP Armando] Perez said. The Joe V’s ketchups will include well-known brands and H-E-B private labels.
Joe V’s will have produce and self-serve meat, seafood and bakery departments. The biggest savings will often be in the grocery and general merchandise sections, Perez said.
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Also going into the shopping center, which H-E-B is developing itself: a beauty supply shop and a liquor store.
- New H-E-B concept is discount-minded [Houston Chronicle, via Prime Property]
- Joe V’s Smart Shop [H-E-B]
Photos: Joe V’s Smart Shop