Joe V’s Smart Shop on Antoine: H-E-B’s Prototype Big Box Grocery Store

H-E-B is testing a new no-frills warehouse-style grocery concept with a new store set to open early next month at 12035 Antoine, about a mile and a half north of the Beltway at the corner of Veterans Memorial. The prototype Joe V’s Smart Shop will be nearly twice the size of the typical H-E-B Pantry, reports the Chronicle‘s David Kaplan:

Smaller than a full-size H-E-B, Joe V’s will carry about 9,000 items, compared with a traditional supermarket, which has about 37,000.

Joe V’s might have five ketchups, while a full-size H-E-B would have 25, [Houston VP Armando] Perez said. The Joe V’s ketchups will include well-known brands and H-E-B private labels.

Joe V’s will have produce and self-serve meat, seafood and bakery departments. The biggest savings will often be in the grocery and general merchandise sections, Perez said.

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Also going into the shopping center, which H-E-B is developing itself: a beauty supply shop and a liquor store.

Photos: Joe V’s Smart Shop

35 Comment

  • But it’s still not Trader Joe V’s.

  • So essentially it is an improved HEB Pantry. The Pantry label seems to have gone downhill and I guess Joe V’s will be a new way to bring it back.

  • I second Miz Brooke Smith’s comment.

    Bring us a Trader named Joe

  • you think i can get bulk sized astroglide or lube @ joey vees? i for one am tired of getting groped at the bookstore and walgreens on montrose

  • LOL! Just go to the leather store or buy online! It would be funny to see someone checking out with a gallon jug of Gun Oil.

  • Trader Joes. Not going to happen. People have been asking for years but Houston is still way out of the way of their existing logistics operation.

  • Sounds a lot like the crappy Randall’s in Midtown. Good luck with that.

  • Aren’t all Randall’s pretty much crappy. They charge so much more than anybody else. They aren’t Whole Foods or Rice Epicurean ridiculous though.

  • Maybe they could try this out at their new location at W. Alabama and Dunlavy!

  • I live very near this location and am quite excited about. Even more so now that I know it’s HEB related. The closest HEB to me is miles away off 249.

  • I make a weekly trip to restock my pantry cause of the savings on top of being able to use coupons as well, it’s a really big savings!

  • Actually went to this store on the weekend. Prices were great had a basket full of items that costed about $100. Normally would’ve paid $200 dollars at any other grocery store.

    Only problem was that this store would not take checks or credit cards. Only debit cards and cold hard cash.

  • TODAY WAS MY FIRST TIME GOING TO JOE V`S I ENJOYED MYSELF WHEN MY BILL WAS ONLY 100 DOLLARS THAT WAS BEST $100 I SPENT IN A LONG TIME I DROVE FROM 45 FRWY GALVESTON IT WAS WORTH THE DRIVE SINGLE MOM SINGLE DADS THAT THE BEST STORE YET

  • Who is Jo V? and where did they get the name?

  • heeeey lo!!!~*

  • Heeeeeeeey Joe!!!!~*

  • I luv joe v’s the food prices a reasonable and u spend way less money which is needed during this recession.

  • love it. thank heavens for it.

  • how can i apply?

  • Absolutely love this store! Saved so much money today and its close to home! I found me a new store.

  • Really great store to shop at. Most prices are $.25 to $.50 cheaper. Perfect place for the main necessities.

  • Wish they would bring one out our way. Porte.Conroe.Cleveland we need a store like that.

  • muy barata la tienda desde q fui ya no salgo de ahi ps.ya no tengo q ir a walmart a comparar precios jajajaja

  • They just opened a cricket store too OMG NICE PEOPLE AND CUSTOMER SERVICE, JUST BOUGHT A PHONE IN A VERY CHEAP PRICE AND GAVE ME A FREE FACE PLATE AND CAR CHARGER

  • Please consider putting in a Joe V’s in Rosenberg Texas. I have always wanted an HEB but they never came!! This would be even better. Hwy 36/59 would be a great location

  • i need phone for leasing space in joeys please can you email me

  • i went to joe vs smart shop for the second time and i like the store when will you be putting a smart shop in cleveland,tx. or livingston. tx we really need a store like that up here

  • Wow Its Beauity Store To??
    Crazy Stuff(:

  • Amen on the Rosenberg Location!!!! We only have 1 store Kroger and it’s to high. If you are retired like us and on a fixed income you don’t have alot to spend. And 36/59 is an Ideal location. It’s the old Super Kmart location.And it’s vacant and for lease. HEB this is a good opt. for ya’ll and us! And this store Joe V’s Smart Shop will go over bigtime.

  • Love this– my first time to visit today. Even soy milk (HEB brand) was cheap.

  • When are you coming to San Antonio?

  • It has its and it has its downs…I need an H.E.B. like in Webster Texas…they have everything and the price is still reasonable.

  • I heard about this store from a lady shopping @ HEB, and she told me about the amount of groceries you can buy for a small amount of money! I will be going on Monday, feels like i am getting ready for a field trip or something…………..SO excited!

  • Please put one in Rosenberg on Hwy. 90 where the old Krogers’ was. I am so tired of going to Wal-Mart. I usually go to Katy to do grocery shopping. Krogers way to expensive and Fiesta store is not clean. Please please come. Brooshire Brothers wont’ I wrote to them as well. Look Rosenberg/Richmond are booming why not! Other neighboring towns folk will come as well. Marketing folks listen to what what are saying. Now you have 3 people from rosenberg on your list. Just build and they will come that’s a promise! Wal-Mart has a monopoly on our town only big store; tons of empty cashier posts.

  • DONT SHOP HERE IF YU ARE DISABLED! IF yu cant walk yur not welcome in Joe V’s Other LOW END grocers like JOe V supply the handicapped with a cart or buggy to help them shop. NOT JOE V. THey told me in order to keep prices sooo low that could not…LOL…FoodTown and Foodarama do!