H-E-B is testing a new no-frills warehouse-style grocery concept with a new store set to open early next month at 12035 Antoine, about a mile and a half north of the Beltway at the corner of Veterans Memorial. The prototype Joe V’s Smart Shop will be nearly twice the size of the typical H-E-B Pantry, reports the Chronicle‘s David Kaplan:
Smaller than a full-size H-E-B, Joe V’s will carry about 9,000 items, compared with a traditional supermarket, which has about 37,000.
Joe V’s might have five ketchups, while a full-size H-E-B would have 25, [Houston VP Armando] Perez said. The Joe V’s ketchups will include well-known brands and H-E-B private labels.
Joe V’s will have produce and self-serve meat, seafood and bakery departments. The biggest savings will often be in the grocery and general merchandise sections, Perez said.
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Also going into the shopping center, which H-E-B is developing itself: a beauty supply shop and a liquor store.
- New H-E-B concept is discount-minded [Houston Chronicle, via Prime Property]
- Joe V’s Smart Shop [H-E-B]
Photos: Joe V’s Smart Shop
34 Comments
But it’s still not Trader Joe V’s.
So essentially it is an improved HEB Pantry. The Pantry label seems to have gone downhill and I guess Joe V’s will be a new way to bring it back.
I second Miz Brooke Smith’s comment.
Bring us a Trader named Joe
you think i can get bulk sized astroglide or lube @ joey vees? i for one am tired of getting groped at the bookstore and walgreens on montrose
LOL! Just go to the leather store or buy online! It would be funny to see someone checking out with a gallon jug of Gun Oil.
Trader Joes. Not going to happen. People have been asking for years but Houston is still way out of the way of their existing logistics operation.
Sounds a lot like the crappy Randall’s in Midtown. Good luck with that.
Aren’t all Randall’s pretty much crappy. They charge so much more than anybody else. They aren’t Whole Foods or Rice Epicurean ridiculous though.
Maybe they could try this out at their new location at W. Alabama and Dunlavy!
I live very near this location and am quite excited about. Even more so now that I know it’s HEB related. The closest HEB to me is miles away off 249.
I make a weekly trip to restock my pantry cause of the savings on top of being able to use coupons as well, it’s a really big savings!
Actually went to this store on the weekend. Prices were great had a basket full of items that costed about $100. Normally would’ve paid $200 dollars at any other grocery store.
Only problem was that this store would not take checks or credit cards. Only debit cards and cold hard cash.
TODAY WAS MY FIRST TIME GOING TO JOE V`S I ENJOYED MYSELF WHEN MY BILL WAS ONLY 100 DOLLARS THAT WAS BEST $100 I SPENT IN A LONG TIME I DROVE FROM 45 FRWY GALVESTON IT WAS WORTH THE DRIVE SINGLE MOM SINGLE DADS THAT THE BEST STORE YET
Who is Jo V? and where did they get the name?
heeeey lo!!!~*
Heeeeeeeey Joe!!!!~*
I luv joe v’s the food prices a reasonable and u spend way less money which is needed during this recession.
love it. thank heavens for it.
how can i apply?
Absolutely love this store! Saved so much money today and its close to home! I found me a new store.
Really great store to shop at. Most prices are $.25 to $.50 cheaper. Perfect place for the main necessities.
Wish they would bring one out our way. Porte.Conroe.Cleveland we need a store like that.
muy barata la tienda desde q fui ya no salgo de ahi ps.ya no tengo q ir a walmart a comparar precios jajajaja
They just opened a cricket store too OMG NICE PEOPLE AND CUSTOMER SERVICE, JUST BOUGHT A PHONE IN A VERY CHEAP PRICE AND GAVE ME A FREE FACE PLATE AND CAR CHARGER
Please consider putting in a Joe V’s in Rosenberg Texas. I have always wanted an HEB but they never came!! This would be even better. Hwy 36/59 would be a great location
i need phone for leasing space in joeys please can you email me
i went to joe vs smart shop for the second time and i like the store when will you be putting a smart shop in cleveland,tx. or livingston. tx we really need a store like that up here
Wow Its Beauity Store To??
Crazy Stuff(:
Amen on the Rosenberg Location!!!! We only have 1 store Kroger and it’s to high. If you are retired like us and on a fixed income you don’t have alot to spend. And 36/59 is an Ideal location. It’s the old Super Kmart location.And it’s vacant and for lease. HEB this is a good opt. for ya’ll and us! And this store Joe V’s Smart Shop will go over bigtime.
Love this– my first time to visit today. Even soy milk (HEB brand) was cheap.
When are you coming to San Antonio?
It has its and it has its downs…I need an H.E.B. like in Webster Texas…they have everything and the price is still reasonable.
I heard about this store from a lady shopping @ HEB, and she told me about the amount of groceries you can buy for a small amount of money! I will be going on Monday, feels like i am getting ready for a field trip or something…………..SO excited!
Please put one in Rosenberg on Hwy. 90 where the old Krogers’ was. I am so tired of going to Wal-Mart. I usually go to Katy to do grocery shopping. Krogers way to expensive and Fiesta store is not clean. Please please come. Brooshire Brothers wont’ I wrote to them as well. Look Rosenberg/Richmond are booming why not! Other neighboring towns folk will come as well. Marketing folks listen to what what are saying. Now you have 3 people from rosenberg on your list. Just build and they will come that’s a promise! Wal-Mart has a monopoly on our town only big store; tons of empty cashier posts.