This is how Maggie Rita’s co-owner Santiago Moreno explains his Modern Mex entrepreneurial approach to Eater Houston’s Eric Sandler: “We’ve found out consumer decisions are made by women. When we track what makes a woman decide where to eat Mexican food, it has to do with margaritas. It has nothing to do with food.” Earlier this week, Houston Business Journal reports, Moreno and co-owner stand-up comedian Carlos Mencia shut down their Shepherd restaurant (shown above), the last of 3 Houston-area Maggie Rita’s, following the closings near the end of 2012 of their Kirby and Post Oak locations.
There’s another Maggie Rita’s in Houston, though you’ll have to go underground to get there: Tony Shannard, who’s ponied up the dough to use the brand name, runs his in the tunnel below Chase Tower at 600 Travis. He tells Houston Business Journal he plans to open another location soon.
- Three Ninfa’s Locations Replaced by Maggie Rita’s [Eater Houston]
- Maggie Rita’s closes Galleria, Shepherd locations [Houston Business Journal]
- Previously on Swamplot: Bringing That Lady Home from Maggie Rita’s, Out with Mama Ninfa’s, in with Maggie Rita’s
Photos: Panoramio user Wolfgang Houston