Bloodhound steward and low-cost-wedding expert Sara E. Cotner discovers that the snoballs at the new MAM’s House of Ice in the Fiesta parking lot at 14th and Studewood reside in the upper echelons of the highly stratified frozen-water market:
The New Orleans-sytle snowball shop has been up and running since Friday, May 29, although it has been “a year in the making.” The co-owner that I chatted with is from England but has lived in The Heights for the past 2.5 years. He quit his job as an architect and decided to “jump on a whim” and “have a go at it” by opening a “cottagey, cutesy, cutesy” snoball shop on a piece of parking lot leased from Fiesta. One of the other owners is in the process of quitting her job as a receptionist, and the third owner works in banking as an accountant.
During their year of research, they uncovered a hierarchy of ice. Apparently, snow cones are on the bottom, shaved ice is the next highest level, and snoballs are at the very top, since they are like “eating snow.”