Storefront Ad: Midtown Full Frontal Oddity

Storefront Ad for Red Bull Art of Can Competition and Exhibition on Elgin St., Midtown, Houston

Here’s one advantage if you’re one of the not-so-large number of retail centers in Houston that doesn’t have a parking lot in front: If business ain’t so hot, you can always sell the highly visible adspace on your facade!

A reader sends in this photo of an ad for Red Bull’s Art of Can competition on the streetfront of a retail center on Elgin, across from the Calais apartments in Midtown. The Maple Leaf Pub is two doors down.

Is this the future of retail real estate? Sure, we’ve all seen ads painted onto the sides of old buildings and the giant window stickers on David’s Bridal storefronts, but doesn’t this go a bit . . . beyond that? Think of the possibilities: Stores . . . with ads covering their entire fronts, advertising . . . other stores. Or anything.

Forget billboards, graffiti, and wheatpaste posters. When this new market really kicks in, we’ll see Houston for its revenue-generating possibilities: We’ve got acres and acres of exploitable advertising space.

Tyvek Housewrap was only the beginning.

What comes after Tuscan-themed shopping centers? Billboard-themed shopping centers!

After the jump: a second photo, so you can get your Red Bull straight.


Storefront Ad for Red Bull Art of Can Competition and Exhibition, Elgin St., Midtown, Houston