The newly opened stationary location of former food truck Pi Pizza got a huge boost in business this weekend after pro-gun-carry groups began leaving hundreds of negative online reviews of the restaurant, Eric Sandler reports this morning. Owner Anthony Calleo tells Sandler that Pi’s sales at the strip center spot south of I-10 where Funky Chicken used to roost were up nearly 20 percent on Saturday and 40 percent on Sunday.
What exactly triggered waves of gun activists (and counter-protesting pizza-supporters) to take to the restaurant’s Facebook and Yelp pages en masse? A casually dismissive and — sure — less-than-completely-diplomatic response to an initial 1-star review of the restaurant, by a user who had never visited, based solely on Pi’s decision to opt out of open and concealed carry. Sandler notes that Pi’s Facebook review page has been temporarily taken down, as the hundreds of negative reviews (and even larger numbers of positive comments and counterreviews, at least some of which also appear to be from people who have never visited the restaurant) eventually escalated to public searches for Calleo’s home address by some of the more enthusiastic pro-carriers; the pizza joint’s Yelp page was still in lockdown as of this afternoon.