What’s this — another deserted Second Life strip center? No: just a rendered view of Venture Commercial’s proposed new South Heights Retail Center, forwarded to Swamplot by a reader. The 32,100-sq.-ft. project promises to bring together a motley assortment of existing buildings into a single 2.2-acre development, all of its components refaced and decorated using what appears to be the latest in texture mapping technology.
The project is planned for the north side of White Oak Dr. between Studewood and Oxford St., bridging the great spatial and cultural divide between Fitzgerald’s and the Onion Creek Coffee House. The magic ingredient is a new 76-car parking lot on the south side of the street, directly behind Jimmie’s Place.
Venture’s marketing materials also refer to the project as the White Oak Arcade, and highlight both the availability of alcohol in the center’s location and its proximity to flood-prone White Oak Bayou:
The site is ideally situated in the wet area between the historic Houston Heights and Woodland Heights
A tiny view of the existing streetscape, which includes the old Heights Camphouse Bar-B-Q:
And a plan of the new design, created by Studio Red Architects:
Below: an overall view of the center. The Corner Store is in the center of the block, adjacent to the Onion Creek overflow parking lot.
- The vision behind Venture Commercial [Venture Commercial]
- Philosophy and Approach [Studio Red Architects]
Images: Studio Red Architects