The Texas Direct Auto signage outside that 80-sq.-ft. Main St. office asking Red Line rail passengers to sell their vehicles may have hit a bit of resistance, but the company is nonetheless now aiming its ad campaign even higher: The drone video above (posted yesterday) shows the roof of the company’s space-themed downtown building on Leeland St. is now fully decked out with the same all-caps appeal for car sales. As a commenter pointed out yesterday, the nearby Toyota Center also shows off a rooftop label to flying passer-bys — though the arena goes one step further and lights up at night, as well:
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- Previously on Swamplot: Entire Building Now Serving as Texas Direct Auto Billboard Downtown; City Inspector Gives Thumbs Down to Texas Direct Auto’s Main St. Building Billboard; Down on Main St., Where an Auto Billboard Has Moved In Next to the Home of Easy Credit
Photo: Russell Hancock via Swamplot Flickr Pool
Video: Birdman
Direct Ask Over Downtown
Hey! That’s a good idea. Maybe I should also outline the lettering with lights, like Toyota Center.. Hmmmm.