The big blue sign wrapping around the lot at the northeast corner of Montrose Blvd. and Marshall St. got decorated with a dayglow red tag from the city this week, calling for the banner’s removal. The sign is advertising the midrise condominium building planned for the lot at 3615 Montrose, formerly the site of the River Cafe; the Philip Johnson/ Alan Ritchie design’s footprint also extends into the lot to the north, whose slated-for-destruction 1910 brick house is currently gigging as a sales center for the development. The shot above looks due south at the angled northernmost portion of the sign, toward the intersection of Montrose and W. Alabama St.
Tags from a city inspector call out the “130 x 8 x 10”-ft. ground sign, as well as its smaller next-door companion piece, which refers to the condo building as “The Glass House” (no, not that one). Here’s what the whole scene looks like from up in the air, from the Parc IV tower across Montrose:
Here’s a close-up of the smaller sign, standing in the driveway of the sales center house:
That sign gets its own red tag:
- It’s Not Just Where You Live [3615 Montrose]
- Previously on Swamplot: Bigger Condo Building Now Planned for River Cafe Spot on Montrose Blvd. Has Bigger Site, Bigger Name Architecture Firm; Developer Says Proposed Garage Wall Streetfront for 3615 Montrose Condo Tower Will Be Green or Arty, Not Blank; Latest Condo Building Planned for Former River Cafe Spot Offers Montrose Blvd. a Garage Wall Streetfront; Daily Demolition Report: Swept Away
Photos: Swamplot inbox