What’s this we’re looking at? New pedestrian-friendly retail going in along Yale St., right across from Ainbinder’s Walmart-anchored center on Yale and Heights Blvd. in the West End? No, silly. That’s a ghost head-in-parked car hidden behind the artfully-placed starburst in the bottom left corner of the rendering. All those figures in front are just walking back and forth between the fish-taco joint at one end and their dentist on the other. Yes, work has already begun on this new strip center at the corner of Yale and Koehler St., called Heights Marketplace. The developer promises it’ll be finished before the end of the year, with the first stores opening next March.
If Ainbinder missed a few strip-center clichés in its Washington Heights District shopping-center plan, this Orr Commercial development, back-to-back with one of Ainbinder’s Heights Blvd.-facing strips, is here to take up the slack:
This is what the whole area was missing, after all: the stucco facade with angled hats, the no-you-go-first landscaping strategy, even the cash-advance store. And don’t forget the 2 tall pylon signs to wave down traffic along both Yale and the separate Heights Blvd. entrance (mocked up at left). Plus, the unadulterated “Heights” name, just a few blocks south of the neighborhood. Heights Marketplace clearly has it all — or close to it. Actual advertised tenants for the new Orr Commercial strip: Wahoo Fish Tacos, a Jimmy John’s sandwich place, Le Bon Cleaners, Loan Depot, Great Clips, and Lovett Dental. But wait: A later plan shows there’ll be a GNC and a Tutti Frutti frozen yogurt store too! That leaves only 2 slots left in the center of the strip. Sadly, both look a little too large for a nail salon. Maybe a third developer could come in and build something with one of those nearby to show us all how this sort of thing is really supposed to be done?
- Heights Marketplace [Orr Commercial]
- Previously on Swamplot: Washington Heights Walmart Companion Strip Stand-Ins: No-Names, Off-Brands, and Imports, The New Strip Centers Coming to Heights Blvd. and Other Details of the Washington Heights District West End Walmart Plan, Heights Village: Parking Lots Are the New Main Street!