COMMENT OF THE DAY: WHEN THEY MOVE THE NEIGHBORHOOD TO SELL THE HOME “I think the branding is more about attracting people to an open house. Future buyers scanning online listings are going skip right past something that says Fifth Ward, but might give a second glance at something labeled EaDo (bars! restaurants! sports!). Then, if you get them to look at the place, that’s when you hard sell. And homebuyers and renters for the most part don’t really care about neighborhood designations. I certainly think it’s disrespectful to the histories of these neighborhood and like most gentrification issues there’s undertones of racism and classism. But I’ve met a lot of people who live in GOOF, Shady Acres, Timbergrove, etc., and if you ask where they live, they just say ‘The Heights‘ —either for shorthand or because they don’t even know their neighborhood’s name.” [Pitts, commenting on Renaming Acres Homes; Bringing Back Curbside Glass Recycling] Illustration: Lulu