Shake Shack, Steel City Pops Pop Up in East Montrose Fairview District Depictions

Fairview District Update, January 2017, Fairview at Mason St., East Montrose, Houston, 77006

The renderings in Edge Realty’s marketing material for the mixed-use office and retail redevelopment planned for the area around Fairview and Mason streets now include signage for another outpost each of New York-based Shake Shack and Alabama-based Steel City Pops. The eccentric popsicle shop is shown inhabiting that freestanding dessert island planned in the parking lot east of Max’s Wine Dive; Shack Shack is depicted in a corner unit in the multi-story building planned across Mason St., next to the empty former site of Meteor Lounge (and catty-corner across Fairview from Meteor’s current crumbly resting place). A reader tells Swamplot that Shake Shack was also mentioned as a future Fairview District tenant at last week’s meeting of the East Montrose Civic Association, though possibly placed in a different spot in the development.

Also showing up in the latest images is Houston-based yoga and bike-in-place fitness outlet Revolution Studio; other names dropped on the flier include Austin-based barber shop Finley’s, California-based and -flavored fast-casual restaurant lemonade, haberdashery chain Goorin Bro.’s,  shoe-polish-brand-turned-upscale-watch-retailer Shinola, and — down on the Genesee St. corner — enthusiastic burger joint Eureka!:

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Fairview District Update, January 2017, Fairview at Mason St., East Montrose, Houston, 77006

Fairview District Update, January 2017, Fairview at Mason St., East Montrose, Houston, 77006

Fairview District Update, January 2017, Fairview at Mason St., East Montrose, Houston, 77006

A rough site plan of the development shows how some of the buildings may be sliced up into their various retail niches beneath layers of office and parking garage, along with a possible parking layout:

Fairview District Update, January 2017, Fairview at Mason St., East Montrose, Houston, 77006

Images: Gensler (renderings), Edge Realty (site plan)

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2 Comment

  • If the street looks that good when they’re done, I’m in favor.

  • @GlenW, yeah, me too. But these artistic renderings are infamous for showing huge setbacks that simply aren’t possible, especially in that area. The finished product is likely to be quite a bit narrower.