The renderings in Edge Realty’s marketing material for the mixed-use office and retail redevelopment planned for the area around Fairview and Mason streets now include signage for another outpost each of New York-based Shake Shack and Alabama-based Steel City Pops. The eccentric popsicle shopÂ is shown inhabiting thatÂ freestanding dessert island planned in the parking lot east of Max’s Wine Dive; Shack Shack is depictedÂ in a corner unit in theÂ multi-story building planned across Mason St., next to the empty former siteÂ of Meteor Lounge (and catty-corner across Fairview from Meteor’s current crumbly resting place). A reader tells Swamplot that Shake Shack was also mentioned as a future Fairview District tenant at last week’s meeting of the East Montrose Civic Association, though possibly placed in a different spot in the development.
Also showing up in the latest images is Houston-based yoga and bike-in-place fitness outlet Revolution Studio; other names dropped on the flier includeÂ Austin-based barber shopÂ Finley’s,Â California-based and -flavored fast-casual restaurantÂ lemonade,Â haberdashery chain Goorin Bro.’s,Â Â shoe-polish-brand-turned-upscale-watch-retailer Shinola, and — down on the Genesee St. corner — enthusiastic burger jointÂ Eureka!:
A rough site plan of the development shows how some of the buildings may be sliced up into their various retail niches beneath layers of office and parking garage, along with a possible parking layout:
- Fairview at Mason St. [Edge Realty]
- Detritus from Fallen Meteor Pulverized, Spread Out Across Max’s Parking Lot;Â Meteor Crashes to the Ground in East Montrose; Glossy New Views of That 5-Story Parking Garage and Mixed-Use Office Complex Planned for East Montrose;Â Drag Show Jumps Out of the Way of Bicycle-Themed Parking Garage as Meteor Lounge Shuts Down;Â Shake Shack Will Take Over La Madeleineâ€™s Rice Village Space; Simon Says: Shake Shack Is Definitely Coming to the Galleria; Drag-Scene Landmark Meteor To Bow Out, Make Way for Fairview Parking Garage
Images: Gensler (renderings), Edge Realty (site plan)