THE WOODLANDS AT SOUTH BY SOUTHWEST THIS YEAR: ONE DAY ONLY
The Woodlands is doubling the spending but seventhing the duration for its upcoming tour stop at Austin’s South by Southwest, reports the Chronicle’s John S. Marshall. “The Woodlands on the Road” will take place in the afternoon on March 15 and feature “live music, food & refreshments, yard games, art demonstrations,” plus a chance to win prizes including a trip to The Woodlands at an “expanded booth with a prime location” in Brush Square, a downtown park. The township announced earlier this week that 4 local sponsor organizations had stepped up to match the $35,000 the township had already budgeted for its sophomore showing on the seventh day of the festival. Last year, The Woodlands’ debut inside the Austin Convention Center also had an outdoorsy bent: the 2-man booth featured a pair of bicycles hooked up to teevees that screened a simulated ride along the town’s bike paths as guests pedaled. [Houston Chronicle; event listing] Photo of Brush Square during 2008 South by Southwest: George Kelly [license]
The fourth branch of 50-year-old diner House of Pies is on its way to the shopping center just north of The Woodlands Mall. Like its predecessors, the location will operate in a free-standing building — this one the former home of a Black-eyed Pea restaurant (pictured above), which closed late last year.
House of Pies will join a Chili’s, a Jason’s Deli, Jack-in-the-Box, a Guadalajara Hacienda, a Starbucks, a Smoothie King, an AT&T store, and 2 gas stations lining the perimeter of the Target shopping center:
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The Upper Crust
XSCAPE TO THE WOODLANDS BY NEXT FALL One of those 2 “Houston” locations a small, Kentucky-based movie-theater chain named Xscape is building will be in The Woodlands, reports Adolfo Pesquera. Last week, investment firm Patoka Capital announced that it was still in the process of acquiring land for a pair of $15 million, 55,000-sq.-ft., 14-screen theaters in Houston — its first in Texas. But Pesquera notes that contractors have been given until this Friday to bid on construction of an Xscape complex and accompanying parking lot at 16051 Old Conroe Magnolia Rd., just north of a planned Del Webb Woodlands development. The Woodlands location will be slightly smaller than the Xscape prototype (pictured above), with only 12 screens. It’s scheduled to open in the fall of 2018. [Virtual Builders Exchange] Rendering: Patoka Capital