Capital-R Realtor Jessica Arnett brought a price-reduced 4-bedroom house in Spring into the national spotlight this week by dressing up in a panda suit throughout the property’s listing photos. While there’s more than one way to panda to potential buyers, this particular tactic has been tried before: Arnett reportedly says the idea came from a British home listing from last month, in which the seller did roughly the same thing.
Arnett has already received calls from other real estate agents asking where to obtain a panda suit. But the stunt itself may be endangered — the British seller has already reversed course on bearing it all, and the photos in his listing have been replaced with more standard fare. And Arnett readily admits that this kind of marketing likely doesn’t have much room to grow and multiply — while the Houston Chronicle reported earlier this week that she was open to the possibility of using the suit a sparing once or twice a year, her tone had changed by the time she spoke to Realtor.com’s Judy Dutton:
When you’re looking to buy a home, do you sign an agreement with an agent before that agent has shown you any properties? Testifying in a trial going on now at the Harris County Civil Courthouse downtown, a former VP of sales for real estate firm Urban Living says it was the firm’s policy not to show customers any homes unless they’ve signed a buyer representation agreement first. And that’s what’s landed Christopher Drummond, buyer of the townhouse drawn above at 4245 Dickson St. in Magnolia Grove, in court: 
HAR’s pioneering ratings program for real-estate agents gets a bit of scrutiny from the Wall Street Journal’s Smart Money magazine. Among the amazing stats: A mere 1.4 percent of all ratings on HAR come in at less than 4 stars; meanwhile, on Angie’s List 5.9 percent of real-estate-agent reviews have equivalent “mediocre to poor” scores, and on Yelp the number is 18.5 percent. Agents participating in the Houston Association of Realtors program earn an average rating of 4.94 out of 5. How do they chalk up such glowing reviews? “In reality, that 4.94 represents the average score of just 12 percent of the association’s agents. Another 7 percent participate in the rating program but don’t make their results public. The rest — some 17,000 real estate pros — don’t get rated at all, either by choice or because they haven’t completed enough transactions. The group surveys only customers who have closed deals, leaving out everyone who, satisfied or not, walked away. Those qualifications help explain why 
