Tag: Theming

Commercial Real Estate
10/29/07 10:02am

Know Your Tuscan-Themed Shopping Centers, Part One: Villagio Vs. Villaggio

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League City, New Construction, Proposed Developments, Shopping Centers, Strip Centers, Tuscan Lakes
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Tuscan Villaggio Shopping Center in Tuscan Lakes

There’s so much of that Tuscan charm in Houston, sometimes it’s hard to keep the new developments straight. Maybe this will help:

Villagio, you’ll remember, is the “boutique life-style center” opening in Cinco Ranch, but also planned for the Woodlands and north Austin, and later . . . Round Rock, San Marcos, New Braunfels, and Dallas. Tuscan Villaggio, on the other hand, is the 30,000-square-foot Tuscan strip planned for the corner of League City Parkway and Tuscan Lakes Boulevard. It’s pictured above, and planned for only 15 tenants. The first phase will open next year adjacent to Tuscan Lakes, the 840-acre uh, Tuscan development in League City also developed by Johnson Development Corp.

Villagio in Cinco Ranch has Bookworm and Network Funding Mortgage. But you’ll be able to identify Tuscan Villaggio because a new 31,310-square-foot Tuscan-themed Kiddie Academy will be nearby.

Got it? Which one more convincingly conveys that authentic feeling of historic Italian drive-up retail?

Drawing of Tuscan Villaggio: Slattery Tackett Architects

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Apartments
09/26/07 9:52am

From New Orleans, with Love: Le Maison on Revere

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Development Strategy, Flooding, Hazards, Lofts, New Construction, New Construction: Residential, Proposed Developments, Real Estate Marketing, Upper Kirby
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Le Maison on Revere Apartments

Worried that there still aren’t going to be enough places to live near the corner of Westheimer and Kirby after all the construction is done? Relax. The Texas division of Orlando, Florida’s ZOM Development just got a slew of construction permits approved yesterday for their next fancy apartment complex just a few blocks to the east of that busy intersection, at the corner of Revere and Cameron, at 2701 Revere St. (Cleverly, the address on the permits is listed as 2727 Revere. Why would they give it that number?)

Going up: Le Maison on Revere, 431 rental units on a just-under-six-acre site, a five-story mix of “flats and high-end loft units.”

But it looks like there’s more to it. Not satisfied with the Beaux-Arts-meets-the-Alamo stylings of the Bel Air Apartments they recently developed and filled up not too far away on Allen Parkway, the sleek modern look of the 2727 Kirby tower now going up across the street from their new development, or the apparent Superman-in-Gotham City theme of West Ave on the other side of Kirby, ZOM has apparently decided that their new complex will, at last, point out the absurdities of the area’s stylistic hodgepodge.

How? By theming the building with a higher, more symbolic purpose in mind.

That’s right: The Le Maison on Revere apartments will be marketed and dressed up to look like “New Orleans garden style apartments,” and thereby perform the public service of reminding residents of the former glory of their neighboring city and the dangers of living at low elevations in a high-water town.

Expect the top floors to fill up first.

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