This is the best image we’ve been able to find online of the 25-story apartment tower about to go up at the site of the former Ed Sacks Waste Paper Co. at 440 Studemont, just north of Memorial Dr.
And it makes you wonder: Do these out-of-town developers really know what they’re doing here? First they give the project a name — “Legacy at Memorial” — that makes it sound like a funeral home, in a town where death is already a major industry. Then . . . they think Houston residents will stand for 15 percent of the units in the combination highrise-lowrise development being marketed as “affordable housing.” But weirdest of all . . . it looks like they forgot to give their building a theme!
Memo to Legacy Partners and your California retiree funders: Your tower is going up against some aggressively themed competition. When renters can go next door and feel like they’re in Italy, or go down the street to get a little stucco taste of New Orleans, or cross Allen Parkway for a full-fledged Beaux-Arts Alamo resort revival, just who do you expect is going to want to want to live in an apartment that looks like . . . a building in Houston, Texas?
More on the tower that forgot to put on its clothes and makeup . . . after the jump.
