â€œRemember, Iâ€™m the guy that took the old fire station and made it an aquarium,” Tilman Fertitta explains to Nancy Sarnoff. “I took the old Flagship and made it the Pleasure Pier. I took an old fishing village and made it the Kemah Boardwalk.” All of which might help explain the simple concept behind the Landry’s CEO’s latest venture: taking a surface parking lot next to the Landry’s corporate headquarters near the Galleria and turning it into a 35-story hotel-apartment-office-tower with a 2-story auto showroom in front, then filling out the rest of the 10-acre site with a parking garage and couple of pad-site restaurants facing the West Loop southbound feeder.
A row of 4 large lit-up diamonds facing east across the freeway will festoon the forehead of the Gensler-designed tower at 1600 West Loop South. Fertitta calls the not-really-a-sign a “subtle message.” It’s meant to stand in for the 4 diamond shapes in the Landry’s logo — dining, hospitality, entertainment, and gaming — though until a few pesky laws can be changed not all can be offered on site.
The drive-up restaurant buildings will be aÂ Mastroâ€™s Steakhouse and a relocated Willie G’s; there’ll also be some retail space in the hotel building and its conference center. The tower will include 22 apartments and 240 hotel rooms, plus 11 floors of pricey office space.
The double-story lit-up car display will feature Bentleys and Rolls Royces from the existing standaloneÂ dealership Fertitta operates at the front of the site. The new tower is being calledÂ The Post Oak for now, but it fronts the West Loop feeder and Hollyhurst Ln., not Post Oak Blvd.
- Fertitta’s new tower to offer a wealth of luxury [Houston Chronicle]
- Previously on Swamplot: Landryâ€™s Is Cooking Up a 30-Story Hotel and Conference Center for the West Loop; Tilman Fertitta Sees and Smells a Nationwide Real Estate Crash, Starting in Houston