This is what “European sensibility” means in The Woodlands — at least to the Woodlands Development Company people marketing Treviso at Waterway Square, a 23-story condo tower planned across Waterway Square Pl. from the Woodlands Waterway itself, right behind the construction site of the 302-room Westin hotel now going up along the waterfront. The view down the waterway above shows the new tower at center, in front of an existing multi-story parking garage (whose cheese and bicycle shops at the base face Lake Robbins Dr.), and just east of the 24 Waterway Ave. office building and its ground-floor restaurantage. The completed Westin is at right center.
In the language of the development firm, this setting is “not unlike a European village.” So the name? “Treviso is a medieval Italian town near Venice that shares its combination of peaceful canals and iconic Piazzas but on a smaller scale, and just slightly off the beaten path,” declares a marketing brochure.
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