The East Downtown Management District has hired a Houston design firm to come up with a new name for the triangular area between I-45, Highway 59, and the railroad tracks that separate it from the Greater East End to the east. Apparently, “East Downtown” isn’t good enough. So the design firm, Good Project, has set up a contest. You get to name it!
The winning name will be chosen by the district’s board of directors and announced in a press release on the Name the District website sometime after the competition closes on May 15th. The district board expects the winning entry to become the official name of the district and be used on signage throughout the neighborhood.
Good Project was involved in naming both Sonoma and the Highland Tower, but this is the company’s first stab at naming an entire neighborhood.
So what do you get if you win the contest? Glory? Yes. Fame? No. A representative of Good Project tells Swamplot that there are no plans to give credit to any person who submits a winning entry:
. . . we are already getting multiples of many of the same names and if consensus ends up being the voice that names the neighborhood then it would be impossible to call out just one individual. Most people are content with being included in the process, this is an opportunity that is rarely afforded to the citizens of any city.
That’s right! Naming is a job usually reserved for specialists.
So how can you help? If you’ve got a great name for the East Downtown district, send an email with your suggestion to entry@namethedistrict.com. If you’ve got a great name but want some recognition for your efforts, add a comment below this message on Swamplot after you send your email to the contest — so everyone can see what name you suggested and when.
If your entry is chosen by the District Formerly Known as East Downtown and we’ve got evidence in our comments that you posted it below before anyone else, we’ll make sure you receive credit on Swamplot for your contribution!
- Houston: Name the District [East Downtown Management District]
- A New Name for East Downtown [Only in Houston]
- East Downtown Management District
- Council Bowls Over, So No More Street [Swamplot]
- Developing the Houston Highlands [Swamplot]
- Why Those Street Names in The Woodlands All Sound Alike [Swamplot]
