Semi-boutique mattress chain Urban Mattress has jumped into the cluster of mattress retail options at the edge of West University, setting up shop between Einstein Bros. Bagels and Verizon Wireless just south of the sleepy corner of Kirby Dr. and Bissonnet St. Since 2008, the Boulder-grown franchise chain has opened 6 stores in Colorado, 3 in Austin, and a few others in cities including Berkeley, Albuquerque, Dallas, and San Antonio. The company purports to send 2% of its sales price to local charities of the franchise owner’s choice, and offers mattresses (both regular and organic) ranging from about $300 to $30,000.
The new store sits right across Wroxton St. from a few of its all-caps competitors: mattress and ergonomic furniture store Relax the Back is buffered from a Mattress Firm by narrow custom shoe store Foot Solutions: