The strip mall at the corner of Westheimer and Montrose now sports two “Mattress Firm” storefronts right next door to one another, operating independently. The western Mattress Firm, on the right in the photo above, has been converted from a Mattress Pro through the subtle but definitive application of a small banner, filling the gap left by the removal of the word “Pro”. All Mattress Pro stores had until November 6th to convert signage, following a mid-September announcement that Mattress Firm would be discontinuing the subsidiary brand.
What exactly has changed? Not the Mattress Pro logo, which still bounces along in contrast to Mattress Firm’s aggressive yellow swipe. The relabeled store, now styled as a Mattress Firm: Final Markdown facility, will sell Mattress Firm products at a bargain-bin discount, while the regular Mattress Firm next door will continue to sell those products at full price.