COMMENT OF THE DAY: APARTMENT COMPLEX SEO “It’s not just for marketing. Some naming is also for search engine optimization. If someone is searching for an apartment in a specific area, apartments are naming themselves to come up in as many area searches as possible. So Alexan Heights becomes Midtown Heights so a web search will pick it up when someone types in “Midtown†or “Heights†and “apartments†in Houston.” [Heights Weirdo, commenting on Top City Development Officer: What Makes the Heights So Special?]