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This time, the folks selling the home at 3740 Willowick in River Oaks are really going all out.
Maybe last November they hoped that the release of Stephen Fox’s The Country Houses of John F. Staub would unleash a new era of interest in the Houston architect — and result in a recordbreaking price for the 1955 Staub-designed ranch-like mansion backing up to Buffalo Bayou, across from Memorial Park.
The book did fine, but Staubmania never really took off. Now, almost five months later, the sellers can’t harbor any illusions.
This time, the John Staub marketing machine kicks into full gear:
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Read more about: 77019, Books, Broadacres, Buffalo Bayou, Buying and Selling, Homes for Sale, Houston Architects, John Staub, Lectures, Memorial-Park, Ranch-Houses, Real Estate Marketing, River Oaks, Shadyside, Tours
December 13, 2007 – 11:59 am
How’s that River Oaks “you loved the book, now try the home” marketing tie-in going?
Well, Stephen Fox’s volume on The Country Houses of John F. Staub is currently ranked #10,535 on Amazon.com, which probably isn’t so bad for a book about a dead architect. It is heavily discounted, but it’s collected several favorable reviews online.
The reviews aren’t looking quite as good for the Staub ranch-mansion at 3740 Willowick: The asking price was dropped earlier this month from $7,495,000 to $6,950,000. For a 2.3-acre River Oaks lot with Buffalo Bayou frontage, that’s a healthy step closer to . . . yes, land value. And looky at all the excitement just down the street!
Read more about: 77019, Books, Buffalo Bayou, Buying and Selling, Homes for Sale, John Staub, Land Prices, Ranch-Houses, Real Estate Marketing, River Oaks
November 7, 2007 – 5:31 pm
A 1955 River Oaks “country house” designed by John Staub appears on MLS just days before architectural historian Stephen Fox’s book on the Houston architect appears in bookstores. Mere coincidence? Or brilliant upper-end home-marketing technique?
There’s a slight price difference between the two: The Country Houses of John F. Staub lists for $75, though Amazon.com whacks 37 percent off of that. No telling if the sellers will accept a similar discount off the $7.495 million asking price of 3740 Willowick.
The house overlooks Buffalo Bayou and features four fireplaces, three bedrooms, and six full and one half baths — all in a single story. Yes, it looks like some ranch-house flavor got mixed in here. There’s a garden loggia and lots of trees, plus a three-car attached garage. It’s a 5,532-square-foot home on a quarter-acre lot.
The book is 408 pages long and comes in hardcover. It features photographs by Richard Cheek, and will take up just three-quarters of a square foot on your coffee table.
After the jump: the not-so-ranchy interiors.
Of the house.
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Read more about: 77019, Books, Buffalo Bayou, Buying and Selling, Home Design, Homes for Sale, Houston Architects, Interiors, John Staub, Ranch-Houses, Real Estate Marketing, River Oaks
