$150 HOUSE HEADED FOR THE MLS, EXPECTING MUCH HIGHER OFFERS 
Here’s the final tally for real estate agent Michael Wachs’s failed attempt to sell his Heights bungalow at 213 E. 23rd. St. for $150: After a flurry of late entries, the total number of essays-with-$150-application-fees came to more than 1000, though a slightly larger number of essays came in without any fees at all. Wachs and his family are now rich in heartfelt stories documenting the residential yearnings of strangers, but the total funds received were not enough to “make it work,” Wachs writes in a new note on the house-offer website. He’ll soon be listing the house on HAR at a much higher price, and accepting what he terms “traditional” offers, though he does encourage interested buyers to attach a “heartstrings” letter. A FAQ about fee refunds has been posted to the website as well. [$150 House; previously on Swamplot] Photo: $150 House.
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Tag: Real Estate Marketing
- 457 Edgewood Dr. [HAR]
COMMENT OF THE DAY: LET’S KEEP HOUSTON’S ODDBALL ORIGINALITY A LITTLE MORE ORIGINAL AND LOCAL, PLEASE 
“Well, so much for the oddball originality that made Houston special. If you’re gonna rip off an idea, at least cover your house in wine corks or build an elaborate complex paying homage to the health benefits of bananas. Come on, people, you’re better than this.” [Amanda, commenting on Houstonians Are Attaching Their ‘Love Locks’ to Buffalo Bayou’s Rosemont Bridge] Illustration: Lulu
$150 HOUSE SELLER EXPECTS TO REFUND 500 IDENTICAL OFFERS The real estate agent who’s been trying to sell his Heights bungalow for $150 tells reporter Paul Takahashi that — barring an “incredible surge” of new applications and fees before the June 13 deadline — he’ll be refunding the approximately 500 $150 offer fees he’s received so far for the property. For now, he says, he’s organizing his emails to filter out the more than 1,500 essays he received from would-be homebuyers who somehow got the idea that Wachs would sell them the 2-bedroom, 1-bath property even if they didn’t submit the required fee from the 500 or so who followed his instructions. All that sorting is “a time-consuming and boring” task, he tells Takahashi. Wachs had hoped the application fees would add up to the unspecified amount between $265K and $550 he figures his family’s home at 213 E. 23rd St. is worth. [Houston Business Journal; previously on Swamplot] Photo: $150 House
A FUNNY THING HAPPENED ON THE WAY TO SELLING THIS HEIGHTS BUNGALOW FOR $150 Three weeks since the announcement, and with a little more than a week remaining before the June 13 deadline, more than 2,000 essays have come in from would-be buyers requesting that Heights real estate agent Mark Wachs sell his Heights bungalow at 213 E. 23rd St. to them for one heartening reason or another. But writing in The Leader, Kim Hogstrom reveals a more curious development: The vast majority of the applicants either can’t or don’t want to follow Wachs’s instructions — or never bothered to look at them too closely. Only about 500 of the submitted 200-word essays came with the required $150 application fee. With enough fees coming in from also-rans, some fortunate buyer would be able to purchase the 2-bedroom, 1,056-sq.-ft., 2-bedroom, 1-bath bungalow for just $150 (plus title and closing costs) — and still allow Wachs to receive what he thinks the house is worth, which he hints is somewhere between $265K and $550K. On the website he set up for the offer, Wachs states that application fees will be refunded if he doesn’t end up with a buyer using this method; he also indicates he might extend the deadline. [The Leader; previously on Swamplot] Photo: Mark Wachs
- 1116 S. Nottingham Dr. [HAR]
COMMENT OF THE DAY: HIGH WATER BECOMES US 
“Does anybody else feel Houston looks really great in a flood? Other cities have mountains or snow or awesome historic architecture, colorful boisterous festivals . . . But from what I see, flooded Houston is green and peaceful — the perfect spot to live!” [movocelot, commenting on Comment of the Day: A Better Way To Tell If Your Home Is Going To Flood] Illustration: Lulu
- 26 Crest Gate [HAR]
HOW TO BUY A HOUSE IN THE HEIGHTS FOR $150 
Or just pay $150 and don’t get a house at all! No, there are no missing zeros or Ks in that sale price, but there is a catch: Real estate agent and Houston Heights resident Michael Wachs says he’s accepting offers until June 13th, each accompanied by a nonrefundable offer fee of $150, for his family’s 2-bedroom, 1-bath bungalow at 213 E. 23rd St. The decision of which one to accept, he indicates, will be made by judging the best 200-word essay that accompanies it, not the offer amount. The required essay, he writes, should explain “why we should sell the house to you,” but include no names or identifying information: “The fee is nonrefundable if we find a buyer via this process. If we do not, we will refund the offer fee.” (He’s also discouraging his family and friends from applying: “It just would be fishy if our parents happened to have the best essay,” he notes.) Included on the website he set up to explain the sale — along with a handy form for collecting email addresses for his real-estate business and a bit of encouragement to support some hearing-aid legislation now under consideration in the Texas House — are a few photos of the property, a sellers disclosure, inspection report, and mold remediation certificate. Why’s his family selling? “We had longterm plans to fix-up our little place or build on the lot, but our baby is now going to school across the city and we don’t want to deal with traffic. (It’s a very Houston reason to move.)” HCAD values the 1,056-sq.-ft., 1920 home with 2-car garage on a 5,300-sq.-ft. lot at $394,129. [$150 House] Photo: Terrence Foster
TAKARA-SO COMPLEX BACK ON THE MARKET, THIS TIME WITH NEW UTH UPGRADE 
If you were thinking its purchase by a SoCal investment firm almost exactly 1 year ago meant the pseudo-Japanesee 1962 apartment complex at 1919 W. Main St. would be shielded from the evict-and-redevelop cycle for a few years, think again. Apartment Income Investors has put the Takara-So Apartments, which sit on most of the block surrounded by Hazard, W. Main, Colquitt, and McDuffie, back on the market — with a twist. Though on-site signs have not been changed, the complex is described as the Takara South Apartments in a sleek set of marketing materials produced by Newmark Grubb Knight Frank, the firm that’s marketing the 77-unit, 10-building, 1.22-acre property once owned by Allen Stanford. Why unload the storied complex now? So much has happened in a Montrose year: There’s that $2.05 million jump in the property’s tax appraisal. And maybe some profits to be made: Though no asking price is listed, included comps indicate the sellers are likely aiming for offers between $8 and $10.8 million. The purchase price was listed on company documents as $5.51 million. [LoopNet; previously on Swamplot]Â Photo: Newmark Grubb Knight Frank
- 2145 Kipling St. [HAR]
- 5105 S. Acres Dr. [HAR]
SKYHOUSE MANAGEMENT: THAT’S FUNNY, NOBODY SAID ANYTHING ABOUT OUR PICTURE WINDOW TOILETS BEFORE 
Sure, the SkyHouse Houston features from-the-street views of window-side toilets on the second and third floors of the new Downtown highrise. But a spokesperson for the management company in charge of the 24-story tower and 2 other largely identical SkyHouses still under construction in Houston tells the Chronicle‘s Craig Hlavaty that the prominent display of bathrooms was not part of any marketing strategy. Simpson Property Group’s Thornton Kennedy says he wasn’t aware that anybody had even noticed the toilet views before Swamplot readers began writing about them: “We have nearly 10 [SkyHouses] completed from Florida to the Carolinas and over to Texas and we’ve never gotten a call about this,” he says. “But we get it.†Kennedy’s explanation for the Pease St. display involves a reference to window coverings in the photo (above) published earlier this week on Swamplot. “Those units that were photographed are not yet occupied, and therefore those blinds are open all the time,” he explains. [Houston Chronicle] Photo: Swamplot inbox
HOUSTON CHRONICLE BUILDING GOES ON SALE TOMORROW, THE CHRONICLE REPORTS 
The Houston Chronicle’s 10-story downtown headquarters and neighboring parking garage will be listed for sale tomorrow — with the Hearst newspaper’s reporters and other employees still working away inside. “Chronicle executives said prospective buyers have already expressed interest in the property and that more are expected once word spreads that the building at 801 Texas and an adjacent parking garage are up for sale,” writes real estate reporter Nancy Sarnoff from somewhere inside the complex. Indeed, company executives have already suggested to her the story’s conclusion: “’This building is likely to be torn down and replaced with a modern skyscraper that will generate more revenue for the city. It’s in a prime location,’ Paul Barbetta, executive vice president and chief operating officer of the Houston Chronicle Media Group, said Monday.” Chronicle employees will be allowed to exit the building and take their belongings with them to a revamped, smaller, outside-the-Loop just-inside-the-Loop facility before that happens. [Prime Property; previously on Swamplot] Photo: Walter P Moore
